Terms of service

TERMS OF SERVICE

Ashirwad Products – API Retail

Last Updated: 21 October 2026

Welcome to Ashirwad Products – API Retail.

M/S Ashirwad Products (Proprietor: Himanshu Dewani), with API Retail as its online division, operates the website https://apiretail.com and its physical retail store in Bareilly, Uttar Pradesh, India.

By accessing our website, placing an order or using our services, you agree to these Terms of Service ("Terms"), along with our published Privacy Policy, Shipping Policy and Returns, Exchanges & Refunds Policy.

Please read these Terms carefully before making a purchase. Nothing in these Terms limits your rights under applicable consumer protection laws.

  1. Eligibility

To place an order, you must be legally capable of entering into a binding contract under applicable law.

By purchasing from our website, you confirm that the information you provide is accurate and that you are authorised to use your selected payment method.

  1. Accounts & Security

If you create an account, you are responsible for keeping your login details secure.

Please notify us promptly if you notice unauthorised access or suspicious activity.

You must not misuse another person's account or provide false information when registering or ordering.

  1. Products, Descriptions & Availability

We aim to provide accurate product images, descriptions, specifications, prices and compatibility information.

Please note:

  • Product colours may appear slightly different depending on your screen or display settings.
  • Customers should carefully select the correct phone model, colour and product variant before ordering.
  • Products are subject to stock availability.
  • We may correct genuine errors in product information or pricing.

If a product becomes unavailable after you have placed an order, we will inform you and offer a suitable alternative, store credit or cancellation with a full refund for any prepaid amount.

We will not substitute a product or issue store credit without your agreement.

Any genuine product defect, incorrect description or fulfilment error will be handled under our Returns, Exchanges & Refunds Policy and applicable law.

  1. Orders & Acceptance

All orders are subject to verification and acceptance by Ashirwad Products.

We reserve the right to decline or cancel an order for legitimate reasons, including:

  • Product unavailability.
  • Incorrect pricing or listing errors.
  • Failed or unverified payments.
  • Suspected fraudulent transactions.
  • Incorrect or incomplete delivery information that prevents fulfilment.

An automated order confirmation acknowledges receipt of your order. The order is accepted when we confirm acceptance or dispatch it.

If we cancel an order that has already been paid for, we will arrange a full refund for the unfulfilled order.

  1. Pricing & Payments

Product prices are displayed in Indian Rupees (INR) unless otherwise stated.

Prices include applicable taxes where required. All orders delivered within India (Pan India) qualify for free shipping, with no minimum order value. International shipping charges, any applicable COD fees and other permitted charges will be displayed before order confirmation.

Payment may be made using the methods available at checkout.

For Cash on Delivery (COD), we may contact customers to verify orders before dispatch.

We may cancel transactions involving genuine pricing errors or suspected payment fraud. Any payment collected for an unfulfilled cancelled order will be refunded.

Price changes will not be applied retrospectively to orders we have already accepted, except where permitted by law or agreed with the customer.

  1. Shipping & Delivery

We aim to process and dispatch orders within the timelines stated in our Shipping Policy.

Delivery estimates may vary due to courier operations, location, weather, public holidays or other circumstances beyond our reasonable control.

Customers are responsible for providing accurate delivery details and contact information.

If an order is lost, incorrectly delivered, damaged in transit or subject to a qualifying delivery failure, we will investigate and provide an appropriate resolution.

International Orders: Import duties, customs charges and applicable taxes may be payable by the customer unless stated otherwise at checkout.

Please refer to our Shipping & Delivery Policy for further details.

  1. Returns, Exchanges, Refunds & Cancellations

All returns, exchanges, refunds and cancellations are governed by our published Returns, Exchanges & Refunds Policy.

Eligible Claims: We review concerns involving products that arrive damaged, have genuine manufacturing defects, are incorrectly supplied or materially differ from their descriptions.

Non-Eligible Claims: We do not ordinarily accept returns for change of mind, incorrect model selection by the customer, personal preferences, normal wear and tear, misuse or customer-caused damage.

Verification: We may request photographs, videos or reasonable product inspection before approving a claim.

Replacements & Refunds: Valid claims will be resolved through an appropriate replacement, exchange or refund, depending on the circumstances and applicable law.

Cancellations: Customers may request cancellation before dispatch. Accepted cancellations are eligible for a full refund. Cancellation after dispatch cannot be guaranteed.

Our full Returns, Exchanges & Refunds Policy explains reporting timelines, verification requirements, return shipping and refund procedures.

Nothing in these Terms removes any remedy available under applicable consumer protection laws.

  1. Product Handling & Compatibility

Customers should ensure they select the correct phone model and product variant before purchasing.

Cases and accessories should be installed, removed and used according to their intended purpose and any applicable instructions.

We are not ordinarily responsible for damage caused by:

  • Incorrect installation or removal.
  • Dropping, scratching or mishandling the product.
  • Excessive force, misuse or unauthorised modifications.
  • Normal wear and tear.

These exclusions do not apply where the damage or issue results from a genuine product defect or our own error.

If a product is advertised as compatible with a particular model but does not fit as described, we will review the concern under our Returns, Exchanges & Refunds Policy.

  1. Product Warranty

Certain products may include a manufacturer's warranty.

Warranty availability, duration, exclusions and claim procedures vary by product and brand.

Where applicable, we will provide reasonable assistance with manufacturer warranty claims.

Unless expressly stated, purchasing a product does not automatically include an additional store warranty.

Manufacturer warranty conditions do not remove any statutory consumer rights or remedies.

  1. Promotions, Discounts & Offers

Discounts, promotional codes, limited-time offers and gift cards, where available, are subject to their stated conditions.

Offers may have expiry dates, eligibility requirements or usage limits.

We reserve the right to withdraw or modify future promotions, but will not unfairly alter the terms of an already accepted qualifying purchase.

Discounted products remain eligible for applicable remedies involving defects, incorrect supply or misdescription.

  1. Intellectual Property

The website's original content, photographs, graphics, branding, text and other materials belong to Ashirwad Products or their respective rights holders.

Third-party trademarks, brand names, product designs and logos remain the property of their respective owners.

Website content may not be copied, commercially reproduced, modified or distributed without the necessary permission, except as permitted by law.

  1. Customer Reviews & Submitted Content

Customers may submit genuine reviews, feedback, photographs or other relevant content.

By submitting content for public display, you confirm that you have the necessary rights to share it and permit us to display and reasonably moderate it on our website.

We will seek appropriate permission before using identifiable customer photographs or videos in separate promotional advertising where required.

We may remove fraudulent, unlawful, misleading or inappropriate submissions.

We do not prohibit or penalise customers for posting genuine negative reviews or raising legitimate complaints.

  1. Responsible Website Use

You agree not to misuse our website or services.

Prohibited activities include:

  • Fraudulent orders, payment misuse or deliberate false claims.
  • Unauthorised access to accounts or website systems.
  • Uploading harmful software or interfering with site operations.
  • Impersonation, unlawful activity or infringement of third-party rights.
  • Deliberately returning substituted, counterfeit or different products as genuine returns.

We may investigate suspected misuse and take reasonable action where supported by evidence and permitted by law.

This does not restrict legitimate complaints, returns or lawful payment disputes.

  1. Third-Party Services

Our website may use third-party services for payments, shipping, analytics and other business functions.

These providers may have their own applicable terms and privacy practices.

While we are not responsible for independent third-party websites beyond our control, we remain responsible for our own obligations as a seller under applicable law.

  1. Privacy & Personal Information

We respect your privacy and handle personal information in accordance with our published Privacy Policy and applicable data protection laws.

Our Privacy Policy explains what information we collect, why we use it, how it may be shared and the rights available to you.

Please review our Privacy Policy for complete details.

  1. Limitation of Liability

We aim to provide accurate information, dependable products and responsible customer support.

To the extent permitted by law, Ashirwad Products is not responsible for indirect or unforeseeable losses arising from circumstances beyond our reasonable control.

Where legally permitted, our liability for ordinary contractual claims relating to a purchase may be limited to the amount paid for the affected product.

Nothing in these Terms excludes or limits liability or remedies that cannot lawfully be excluded, including applicable rights relating to defective products, misrepresentation, fraud or consumer protection.

  1. Customer Responsibility & Indemnity

Customers are responsible for using our website and products lawfully and for providing accurate order information.

If a customer intentionally engages in unlawful activity, infringes another person's rights or deliberately misuses our services, they may be responsible for resulting losses to the extent permitted by law.

This provision does not apply merely because a customer requests a legitimate refund, raises a genuine complaint or exercises a lawful consumer right.

  1. Changes to Terms & Service Availability

We may update these Terms to reflect changes in our business operations, website features or applicable laws.

Revised Terms will be published with an updated date and will generally apply from publication onward.

Changes will not retrospectively remove rights already established under accepted orders or applicable law.

We may temporarily suspend website access for maintenance, security or technical reasons. We may also restrict accounts involved in verified unlawful or fraudulent activity.

  1. Governing Law & Dispute Resolution

These Terms are governed by the laws of India.

If you experience an issue, we encourage you to contact our customer support team first so we can attempt a fair resolution.

Subject to applicable consumer protection laws and statutory jurisdiction, relevant disputes may be brought before competent courts or authorities in Bareilly, Uttar Pradesh, or other forums having lawful jurisdiction.

Nothing in these Terms restricts a consumer's right to approach an appropriate consumer commission or other competent authority.

  1. Customer Support & Contact Information

For questions about orders, products, payments or these Terms, please contact:

Ashirwad Products – API Retail

Customer Support Email: care.apiretail@gmail.com

Phone: +91 99973 39996

Website: https://apiretail.com

Retail Store & Return Address:

Ashirwad Products, C-16, near Adidas Showroom, Deen Dayal Puram, Bareilly, Uttar Pradesh 243122, India.

Registered Office:

M/S Ashirwad Products (Proprietor: Himanshu Dewani), D 45 Udaipur Khass, Nagar Nigam Colony, Delapeer, Bareilly, Uttar Pradesh 243122, India.

Customer Complaints & Grievance Redressal

We are committed to resolving customer concerns fairly and promptly.

Complaints will be acknowledged within 48 hours of receipt and addressed within one month, in accordance with applicable ecommerce regulations.

For unresolved complaints or formal grievance escalation, please contact:

Grievance Officer: Himanshu Dewani

Designation: Grievance Officer – Ashirwad Products / API Retail

Email: kumardewanihimanshu@gmail.com

Thank You for Choosing Ashirwad Products – API Retail

We are committed to providing genuine product information, responsible service and a fair shopping experience.

Our policies are designed to protect both our customers and our business through clear communication, reasonable verification and honest business practices.